AI Insights · Timothy · April 2025
Top Beauty Retail Apps Performance in Ireland Q1 2025
Explore the performance trends of the top beauty retail apps in Ireland during Q1 2025, with insights on downloads and active users from Sensor Tower.
In the first quarter of 2025, the beauty retail app market in Ireland showcased varied performance across the top five applications on a unified platform. According to data from Sensor Tower, these apps demonstrated distinct patterns in weekly downloads and active users.
Boots Ireland maintained a consistent presence with weekly downloads fluctuating between 3.7K and 5.1K. Active users showed a slight decline initially but rebounded towards the end of the quarter, reaching approximately 156K.
Notino: profumi e cosmetici experienced a peak in weekly downloads mid-quarter, reaching around 2.2K. Active users followed a similar trend, peaking at about 6K in late February before settling at 4.6K by the end of March.
Sculpted By Aimee saw a steady stream of downloads, peaking at 1.5K in late February. Weekly downloads then tapered off to 569 by the end of March.
Rituals Home & Body Cosmetics showed a gradual increase in downloads, starting at 1K and reaching 1.3K towards the end of March. Active users also saw a positive trend, ending the quarter with roughly 4.2K users.
LOOKFANTASTIC: Beauty & Makeup had a consistent download rate, fluctuating between 500 and 1K. Active user numbers remained fairly stable, hovering around 7K throughout the quarter.
These insights highlight the dynamic nature of the beauty retail app market in Ireland, with varying trends in user engagement and app popularity. For more detailed insights, visit Sensor Tower's platform.
